Marketing 101: A curated list of the best marketing books

Content Inc.

Joe Pulizzi

In Content Inc., Joe Pulizzi reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.

The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It's a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine's list of fastest growing private companies for three years straight. 

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Youtility

Jay Baer

The difference between helping and selling is just two letters, but those two letters make all the difference. What if - faced with more competition than ever before - you stopped trying to be amazing, and just started being useful? 
 
Jay Baer's Youtility offers a new business approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
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The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson

The New York Times bestseller that introduced the business world to a future that's already here. Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

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Readers tip: Try downloading audiobooks to listen to in the car on long drives.

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Chris Brogan & Julien Smith

Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits.

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The Cluetrain Manifesto: The End of Business as Usual

Rick Levine, Christopher Locke, Doc Searls, & David Weinberger

Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings.

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Tribes: We Need You to Lead Us

Seth Godin

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born—groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming. See on Amazon

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Readers tip: Varying the rate at which you read improves efficiency.

Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

David Meerman Scott

The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. 

In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news.

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Traction: Get a Grip on Your Business

Gino Wickman

All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned

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Influence: The Psychology of Persuasion

Robert B. Cialdini

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. 

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Readers tip: Reread material 2-3 times to fully comprehend content.

The Power of Habit: Why We Do What We Do in Life and Business

Charles Duhigg

In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.

Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential.

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Delivering Happiness: A Path to Profits, Passion and Purpose

Tony Hsieh

In DELIVERING HAPPINESS, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more. Fast-paced and down-to-earth, DELIVERING HAPPINESS shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own.

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Why We Buy: The Science of Shopping

Paco Underhill

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets. See on Amazon

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Readers tip: Give yourself seven days to read and digest information.

Crucial Conversations: Tools for Talking When Stakes Are High

Kerry Patterson

The first edition of Crucial Conversations exploded onto the scene and revolutionized the way millions of people communicate when stakes are high. This new edition gives you the tools to:

  • Prepare for high-stakes situations
  • Transform anger and hurt feelings into powerful dialogue
  • Make it safe to talk about almost anything
  • Be persuasive, not abrasive
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Contagious: Why Things Catch On

Jonah Berger

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

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Hooked: How to Build Habit-Forming Products

Nir Eyal with Ryan Hoover

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. 
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Advanced Reading Concepts

Speed reading courses and seminars dedicated to improving participants' reading speed, comprehension, and concentration skills.

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Audible

Want to change up your reading style? Try Audible, the world's largest provider of over 180,000 expertly narrated audiobooks.

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Goodreads

Get personalized book recommendations based on your interests, see which books your friends are reading and track your reading progress.

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TopRank Marketing Book Club

Join marketers around the world who thirst for new knowledge through the TopRank Marketing Book Club.

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