Learning Objectives for This Course
Understand the Inbound Marketing & Sales Philosophy, Methodology and Technology:
You’ll gain an understanding of how inbound marketing has evolved in the past 7-10 years. We’ll study today’s most compelling trends, disruptive technologies, shifts in consumer behavior, and some of the leading thinkers who are driving the revolution. As a part of this course, you will also complete the requirements to earn your Inbound Marketing Certification as well as gain experience in HubSpot’s Marketing Automation Suite!
Develop Inbound Marketing & Sales Habits:
You’ll develop real skills and work habits that you can apply in any internship or marketing job. We will immerse ourselves in persona research, creative development, blogging and offer creation, social media management, and email marketing and other online tools. You’ll gain hands on experience that will help you as you enter the professional world of marketing.
The class truely came in handy when I started working at RevLocal after graduation because I had all the background knowledge I needed on digital marketing. Thanks for making my first job experience a little easier!
College of Business Graduate '15
Learn to Execute Campaigns Collaboratively:
By working in teams to complete marketing challenges, you will gain experience in planning and executing inbound marketing campaigns which will include measuring, reporting and presenting the results of your efforts.
Become a Certified and Accredited Inbound Marketer:
Nate was by far one of the best professors I've had. I have learned so much about digital marketing and even got Hubspot Inbound Certified, which looks great on resumes! Highly recommend taking this class, even if it is almost 3 hours long.
Anonymous Evaluation Rate.MyProfessor.com[fa icon="quote-right"]